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Generate Text

Generate high-quality text content using AI, with optional web search for up-to-date information.
Best for Prospect Research Across Multiple Sources: Use enableWebSearch: true for research that requires multiple sources, like “What are the latest funding rounds for fintech companies?” or “What challenges is the healthcare industry facing?” This searches across multiple sources to enrich your sales context.
Not for Specific Website Data: If you need to extract information from a specific website, use services.scrape.website() + services.ai.generateObject() instead. It’s more accurate and cost-effective.

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Method

services.ai.generateText(params);

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Parameters

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prompt
string
required
The prompt describing what text to generate
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model
string
required
The AI model to use. Options: - "gpt-5-mini" - Fast and cost-effective - "claude-sonnet-4-5-20250929" - High quality, balanced performance
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enableWebSearch
boolean
default:false
Enable web search to include current information in the response

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Returns

Returns a Promise with:
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text
string
required
The generated text content

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Examples

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Basic Text Generation

// Generate personalized outreach email using prospect data
const name = ctx.thisRow.get("Name");
const company = ctx.thisRow.get("Company");
const title = ctx.thisRow.get("Title");

const result = await services.ai.generateText({
   prompt: `Write a personalized cold email to ${name}, a ${title} at ${company}. 
  Our product helps sales teams automate lead enrichment. 
  Keep it under 100 words and include a clear call-to-action.`,
   model: "gpt-5-mini",
});

return result.text;
When to Use Web Search: Enable web search for questions that require current information from multiple sources, not available on a single specific website.
// Research a prospect's company for recent news and developments
const company = ctx.thisRow.get("Company");

const result = await services.ai.generateText({
   prompt: `What are the latest news, funding rounds, and product launches for ${company}? 
  Focus on information relevant for sales outreach.`,
   model: "claude-sonnet-4-5-20250929",
   enableWebSearch: true,
});

return result.text;
// Response will include current information from the web

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Research Prospect’s Industry

// Research a prospect's industry to personalize outreach
const industry = ctx.thisRow.get("Industry");
const company = ctx.thisRow.get("Company");

const result = await services.ai.generateText({
   prompt: `What are the biggest challenges facing ${industry} companies like ${company} in 2024? 
  Focus on operational and growth challenges that sales tools could address.`,
   model: "claude-sonnet-4-5-20250929",
   enableWebSearch: true,
});

return result.text;
// AI will search multiple sources and synthesize an answer

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Generate Personalized Value Proposition

const name = ctx.thisRow.get("Name");
const title = ctx.thisRow.get("Title");
const company = ctx.thisRow.get("Company");
const painPoints = ctx.thisRow.get("Pain Points");

const result = await services.ai.generateText({
   prompt: `
    Write a personalized value proposition for ${name}, ${title} at ${company}.
    Their key challenges: ${painPoints}
    Our solution: AI-powered sales enrichment that saves 10+ hours per week
    Tone: Professional and consultative
    Length: 2-3 sentences
  `,
   model: "claude-sonnet-4-5-20250929",
});

return result.text;

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Use Cases

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Research Prospect Company News

async function researchCompanyNews(companyName: string) {
   const result = await services.ai.generateText({
      prompt: `Find recent news about ${companyName} including funding, acquisitions, 
    product launches, or leadership changes. Summarize the top 3 most relevant items 
    for a sales conversation.`,
      model: "claude-sonnet-4-5-20250929",
      enableWebSearch: true,
   });

   return result.text;
}

// Example: Get current company information for outreach
const companyName = ctx.thisRow.get("Company");
const news = await researchCompanyNews(companyName);
ctx.thisRow.set({ "Recent News": news });

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Summarize Company Website for Sales Context

async function summarizeCompanyForSales(websiteUrl: string) {
   const scraped = await services.scrape.website({ url: websiteUrl });

   const summary = await services.ai.generateText({
      prompt: `Based on this company website, identify: 
    1) What products/services they offer
    2) Their target market
    3) Key pain points they might have
    4) Potential buying signals
    
    Website content: ${scraped.markdown}`,
      model: "gpt-5-mini",
   });

   return summary.text;
}

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Best Practices

Detailed Prompts: The more specific your prompt, the better the output. Include context, tone, length, format, and any specific requirements.
Web Search: Only enable web search when you need current information. It’s slower and more expensive than using the model’s built-in knowledge.
Model Selection: Use gpt-5-mini for most tasks (faster and cheaper). Use claude-sonnet-4-5-20250929 for complex writing requiring nuance and high quality.